6 Tips On How To Reach Your Crowdsource Goal in 72 Hours
My name is Taylor Brandt. My team and I started a crowd source campaign for a short film for the faith based 168 Film Festival and met our goal within 72 hours. How can you get this kind of Zach Braff success with your campaign? Read on.
Who Are We?
We’ve been competing in the 168 Festival for 4 years now. Altogether we’ve been nominated for 56 awards. We strive to make films that are wholesome and entertaining, while staying accessible to mainstream audiences. Here a couple short films we did last year for the 168 Festival:
Take a Hike:
Nominated for 12 awards, won *Best Comedy*, *Best Screenplay – Comedy*.
Nominated for 11 awards, won *Best Actress*
What is the 168 Festival?
The 168 Festival is a faith based festival in it’s 10th year in LA. Teams have only 10 days of pre-production, and then 7 days (168 hours) to shoot, edit, score, and submit their short. 168 Festival Judges from previous years have included industry giants such as Micheal Flaherty (President of Walden Media), Gary Hall (VP Post Production at FOX), Brian Bird (Exec. Producer of Touched By An Angel).
“More than an international short film competition, “168” asks deep questions. Filmmakers, writers and audiences alike explore scripture as they go. Is it really relevant today? Whether subtle, or bold in message, “168” stories change lives and help to redefine the genre in terms of quality and inspirational message.
Please understand that taking story from scripture does not mean you must make the next Jesus movie. To do well in 168, artists must make compelling entertainment. Pop culture needn’t be at odds with faith-based, faith-friendly or values entertainment. We value all three.” – www.168film.com
The winning 168 film this year will receive a feature film contract with a production budget of $250,000 to $1,000,000 from Echolight Studios! In light of this we combined our teams, kind of like the Avengers. We wanted to create the absolute best film we could, and to do that we realized we needed extra funds to get essential gear. Within 72 hours of starting our SeedAndSpark.com campaign, we had reached our goal.
Enough, Where Are the Crowdsource Tips? Here:
For reference, you can find our crowdsource campaign here: http://www.seedandspark.com/studio/short-film-168-hours.
1: Choose a realistic goal.
We excel at making shorts on micro-budgets. We honestly didn’t *need* a $10,000 budget for a short film (although we would have loved one), and so we asked for less. This holds just as true for feature films. I’ve seen many projects fail on Kickstarter and IndieGoGo becuase they asked for outrageous amounts of cash. If you need $10,000 to realistically finish your Feature Film, ask for that and not $2,000,000. If you need $10,000 to shoot a 5 minute short, you might be over budgeting. By a lot.
2: Let people know where the money goes.
We used a lesser known crowdsourcing website (www.seedandspark.com). One of the primary benefits was that this site allows you as a donator to specifically choose where that money goes instead of blindly throwing money at a project (although they still have that option). People know exactly what piece of the film they made possible (example: John Doe funded half your Craft Services budget)
3: Create a video talking about your project.
When I donate to a project, especially one without a “name” attached, I typically care more about the persons involved than I do the actual content/story. Let your followers personally hear you speak about what you’re doing and why. (You can find our campaign video on our SeedAndSpark campaign page. Again: http://www.seedandspark.com/studio/short-film-168-hours )
4: Let your family and friends know about your project.
These are your biggest assets on small projects. They’re the ones who donate, or just as importantly, share your project with others through word of mouth, social media, etc… Don’t get pushy, but let them know. If they have the means the will give. Almost all of our donations came from people we have met in the real world. Thanks Mom.
5: Create and maintain social pages (Facebook, Twitter, etc…)
This should go without saying. Assign a specific teammate to maintain your social media campaign, but allow any member to post. Post regularly, but not excessively (a few times a day should be sufficient). Ours: http://www.facebook.com/pages/168-Project-Team-70/155261381316772
6: Sell your team.
With our 168 project, we don’t have a script or even know what our basic outline is yet. But our shorts have performed admirably at the 168 Festival for the last 4 years, almost always getting nominated for Best Film. The festival also runs a screenplay competition every year separate from the film race, and collectively Jason and Alan (our writers) have won that competition 3 out of the last 4 years. As with everything in the film industry, you have to sell yourself just as much as the project.
Hope this helps some people find the funds they need to get their productions started! Just for fun I’ve attached the links to more of our past 168 Films below. We already owned the basic equipment (camera, mics, etc..), so budgets were all well under $1,000.
Take a Hike: http://www.youtube.com/watch?v=hY-bH7luYSg
Breaking And Entering: https://vimeo.com/20810911
Second Glances: http://youtu.be/LVNVyr9AM8U
Got a Light: https://vimeo.com/13883865
-Taylor Brandt and Team 70 at 168 this year.