Media Box office study shows Christians pull out wallet for uplifting films
Russ Jones (OneNewsNow.com) Wednesday, January 08, 2014
A review of box office receipts dating back to 2008 suggests that moviegoers prefer films that reflect strong, redemptive Christian worldviews.
Dr. Ted Baehr, founder and publisher of Movieguide, announced the findings in recent weeks for his organization’s “2014 Report to the Entertainment Industry.”
“In the movie industry, the good always does better at the box office,” says Baehr, who is chairman of the Christian Film and Television Commission.
On its website, Movieguide.org reported the organization tracked box office receipts for movies with “very strong Christian worldviews” and movies with “very strong non-Christian worldviews.”
According to the five-year study, movies with Christian worldviews averaged $82.9 million at the box office while but movies with non-Christian films averaged only $21.8 million.
“So you made four times more money by having a strong Christian worldview,” says Baehr, who reports the movie industry has taken notice and is “going in a different direction.”
In a separate10-year study, Christian films averaged $73 million and non-Christian films averaged $21 million.
Non-Christian films included “Black Swan,” “Django Unchained,” and “Brokeback Mountain.”
“It pays to put Christian, faith-friendly content in your blockbuster movies and television programs,” advises Baehr, citing the recent high ratings for TV programs like “The Bible” and “Duck Dynasty.”
Baehr will discuss the studies’ findings in February at the 22nd Annual Faith and Values Awards in Los Angeles.